“ Once we knew the team was conducting a beta, we wanted to tease our campaign content and characters in new and interesting ways. “We’re always looking for new ways to innovate in our digital marketing, especially on popular platforms and with partners that we know our community will love,” an Activision spokesperson told AListDaily.
This was the first brand activation to use Spotify codes by incorporating code-breaking both inside and outside of a game. Those able to decipher the codes were rewarded with special “calling cards” when the game launched on November 3. Activision partnered with Spotify to hide a set of cryptic audio messages inside the Call of Duty: WWII beta. WWII is serious business, but video games are still about having fun. MLG GameBattles will host regional ladders for teams in North America, Europe and the Asia-Pacific regions.Ĭall of Duty World League begins in December, with a $4.2 million prize pool-the largest ever for a Call of Duty tournament.
With the launch of Call of Duty: WWII, the road to Call of Duty World League begins. Sledgehammer Games refers to this as a return to the series’ “boots on the ground” play style.
Gameplay mechanics have returned to more traditional movements-removing unlimited sprint, double jumps, wall running and sliding on the ground.
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